The latest changes to World of Warcraft come in terms of Game Time purchases, eliminating all-but the 60-day option. World of Warcraft, which birthed the MMO era, still has an incredibly strong player base and consistent updates to the game. First revealed at BlizzCon 2021, the Shadowlands’ Chains of Domination update for World of Warcraft was released last month. With it came a continuation of the Shadowlands’ narrative, and plenty of new raids and dungeons for players to experience. The release of new content is always telling of a game’s current status, and it seems as though WoW isn’t falling victim to time, but rather maintaining its presence among fans. Despite its success, Blizzard has made serious changes to purchasing options that limit how players interact with the well-known title.

While Blizzard hasn’t directly stated this, some believe that this move is an effort to put a dent in key market sales. This would also push more people into subscribing to WoW instead, as subscriptions cost £9.99 per month, with the monthly cost going down if you pay upfront for longer periods of subscription time – a six month subscription for instance costs £8.69 per month, billed as a payment of £52 every 180 days.

On the contrary, the WoWHead website believes that the solution may have emerged as a way minimize the use of bots that typically use WoW tokens as a way of acquiring playing time. According to the vehicle, this is a constant problem both on the main servers and in the classic experience. How Tokens purchased from an MMO can only be used to purchase individual time packages – and no recurring subscriptions -, increasing the minimum time affects the pockets of those who use the illegal tool.

“We appreciate that players choose to spend their time with World of Warcraft, and we are committed to ensuring the game continues to provide players with great entertainment value,” Blizzard said.

For WoW subscriptions, nothing is changing. You can still pay $15/month for one month, or $14 per month if you lock in for three months. The rate goes down to $13 per month if you subscribe for six months.

Game Time options differ from subscriptions because it is a one-time purchase of allotted time for players to play the game. With only the 60-day option left, players will be forced to pay the heftier 60-day price or turn to cheaper alternatives such as the semi-annual option that saves players $24 per year (but still requires a significantly higher investment). World of Warcraft is an expensive game to play, and players are already questioning Blizzard’s decision. Memes and backlash fill the forum page where the announcement was made, and one user makes note of Blizzards’ use of “currently” in its post, which might entail a future change to the subscription and token purchase models.

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