Mail, Cloud and Mail.ru portal services now support authorization using a VK Connect account. Users of VKontakte, Mail and other products of the VK ecosystem will be able to instantly move between services without additional registration. Those users who have VK Connect, but do not have an email address, will have quick access to create it.
Entrepreneurs will have access to the total audience of these sites – 170 million users per month (excluding intersections), will spend less time on routine and pay more attention to sales growth.
For customers, everything remains the same: they can buy goods or ask questions exactly where they found a store.
If a person has a VKontakte account, there is no need to create a new account – just log in using VK Connect and select a name for the mailbox. In this case, you do not need to come up with a password, which means there are lower risks of losing access to your account.
Users who already have a Mail.ru account will be able to link it to VK Connect and then access Mail and other services with a single click.
The functionality is available in browsers and in the Mail.ru Mail app on iOS and Android.
VK Connect is one of the key elements of VK SuperAppKit – a set of development tools that unites the services of VKontakte and Mail.ru Group in a single ecosystem. In addition to VK Connect, it also includes other fundamental projects: the VK Mini Apps platform for developers, the Combo loyalty program, Marusi voice technologies, and the VK Pay payment system.
“A single account is an important link in the VK ecosystem. Our task is to link all our services with a single account and make the movement between them seamless and as user-friendly as possible. Also, within the framework of a single account, it is much easier and more logical to accumulate the data entered by the user, which may be useful to him on different projects, his settings, preferences and much more. “, – comments Anna Artamonova, vice president for ecosystem products at Mail.ru Group.
In addition, directly in the Multimarket, you can communicate with customers – this function is already working for the audience from VKontakte, Odnoklassniki and Yula, and will soon become available for stores on AliExpress.
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